How can an artist proceed forward in the music industry without the aid of business professionals financing their livelihood? How does an artist get noticed from the company professionals and get them to market the artist’s music? Whether your purpose is to get a private manager, a booking agent, a publicist or be signed to a record label, there are only one means to do it. And that’s doing it all yourself first. Taking care of all of the company behind your career so that if, and when, the company professional comes on board, they utilize your advancement and can take onto another level.
This implies – you are your own boss, booking agent, record label, distributor, marketing manager, publicist, street team and much more. Do each to the best of your ability. When you spend your time and money in your career, you learn the ropes of the music business and get a better perspective and appreciation for the work the professionals do. Moreover, if you invest in yourself, it motivates other people to invest in you also. Think of yourself as an octopus. 1 central body, but numerous arms all working at exactly the same time.
This is the portion of your business that’s the least business-like, but the most crucial to moving ahead as a small business. Present & Songs are what drive this organization. Work on musicianship, songwriting, and production. Write and record fantastic songs. The quality of your audio needs to be able to compete with commercial tracks on the Billboard charts. Work out how to classify your songs and write a clear description of your musical style.
This is where you really use the company side of your mind. Get beyond your music (and your self ) and attempt to assess your music and its capacity to compete in the music industry. Evaluation and career planning have to take place. There are a number of books and internet articles on Artist Management. Begin with getting career do’s and don’ts and leadership by taking a look at acts that have come before you and have achieved the success you want to get. What did they do that you could emulate? Then determine who your fans are and how you will reach them. Attend workshops on the music business and read online articles for more career advice. Managers like to work with an artist that was previously self-managed. The artist can make business decisions, and will value and respect the manager’s tutelage.
RECORD LABEL/ DISTRIBUTION
In case you have songs and merchandise, you need to get it out to the general public, to as many people as you can. It’s never advisable for a artist to wait to get signed to do so, as labels take notice now when you, Mr. Independent, are creating a buzz selling a high number of albums. Plus you can begin earning some cash from your music. Sell your CDs onto your site, from a local shop who’ll take you on consignment, to all of your family and friends, at your live shows, etc.. . Consider where you purchase music, and get your music to all those areas. Distribution? Thanks to the Internet you can have global distribution. Get that CD up on CDBaby, and be sure to select Digital Distribution. Yes, you, Mr. Local Guy, will soon be receiving tune sales in faraway places like Bangladesh!
Most artists I know need a booking agent. It’s a difficult job, including obtaining a talent agency license, so there aren’t an abundance of representatives waiting to signal a new act with no clear fan base and touring history. You’ll have to secure your own reservations. Your intention is to book yourself at shows so that you can share your music, build your fan base, and earn money out of your music. The best way to learn how to do it is to locate books and internet articles that inform you step-by-step how to get bookings at clubs, festivals, and national tours. Strengthen your”sales pitch” about not just what a great live show you’ve got, but mainly how you intend to obtain a massive audience to come see your show. As soon as you’ve got consistent displays and fans are coming out steadily, you are a lot more appealing to a booking agent to start working with you. You’ll be so pleased to give up that job, and the broker will be delighted to undertake the mayhem. A win-win.
Whether you’re working without a budget, a small budget or infinite resources, you may start your marketing campaign when you have either 1) a live show or two ) an album. Your aim is to reach your target audience, and to use effective approaches to excite them about what you’re promoting. Create a list of where your audience is, and strategies to reach them. Think outside the box, get creative! What’s your story- what makes you unique- why should people care about you or your music? Answer those and you can begin to promote. No money? Use the web to spread the word, create flyers and distribute them yourself, wear a free show, reach out to music reviewers for CD reviews and magazine & newspaper writers for stories and testimonials. Small budget: consider printing or advertisement product to market while touring. Obtaining a publicist interested in working with you is possible when you’ve identified yourself as a”newsworthy” act. Having an intriguing story, being a huge talent, acquiring a buzz… will find a buzz in their ear and cause them to take notice in you. Many artists feel unsure of how to operate the music company alone. They will, unfortunately, wait moving ahead in hopes that a music professional will come along and steer them, encourage them and encourage them.
However, the music industry of today is a truly DIY market. The amount of independent acts releasing substance daily far outweighs the amount of qualified music professionals in the company. It’s most suitable for the artist to begin in all the above places, hopefully inspiring enthusiastic fans to become the artists road team and following some progress inspiring music professionals to get involved. While the artist will get business savvy and assembles their momentum, they also put themselves in a stronger position for negotiating with the music professionals/ companies. Not only will the artist have started their profession, but when a music professional joins forces with the artist, the career really can truly thrive.